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Secrets to Link Building
Some of the most important factors when building links to your website is discussed here. The factors to take in mind when building traffic to your page (links) are: Is the site relevant to mine? Make sure that the site that's linking to yours has content that is similar to yours but it doesn't necessarily have to be in competition with yours. The reason for this is that Google will give you a higher ranking. If your website is about dogs you may have a link on another site that is about dog-food. Get the picture? In fact, it can harm your site and its ranking if you add too many links to sites that has got nothing to do with yours. When it comes to web directories I can tell you from personal experience that it's not really worth it unless you add it to the Yahoo! or Dmoz directories. What's the quality of the site that would be linking to yours? In case you're affiliating with another page (such as the above-mentioned example) make sure the page doesn't make use of bad design practices with a gazillion images and bad-written content. It would give the visitors' to that site an impression that they don't know what they're talking about which will also give you a bad name. (You'll lose credibility in the long run) The rate at which you add your link to sites Google is increasing the effectiveness of their search algorithm and if their search spider detects thousands of links pointing to your website in a few days it will be considered as spam and immediately blacklisted - FOREVER! Try building 5-20 relevant links daily, keep it concistent.
Don't always link to your home page (index)
Google once again will eventually detect your site as spam if it only detects links to your index page. Secondly, you want to drive visitors to the other parts of your site as well. I'd say link about 50-60% to your main page and split the rest up to different sections of your website. Use different anchor text What I mean here is if your site is about dogs don't always link it as "A dogs website", instead vary it around to perhaps "Labradors & other dogs" etc. etc. Once again, the search engines pick this up and it has a positive effect on your site. Also make sure to occasionally link to your URL with just a plain www.dogswebsite.com (as an example)
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Contributor's Note
I wrote this information based on a response from a question asked in a website-related forum discussion a couple of days ago.
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http://www.websitebabble.com/search-engines-directories/1959-how-raise-page-rank.html#post12240
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The copyright for this content entitled "Secrets to Link Building" has been specified by the contributor as:
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This content may not be copied, distributed or adapted by anyone under any circumstances.
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This intel was contributed by ulrich
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May, 2012
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